This Privacy Policy explains how Al Shrouq Electrical Company LLC (hereinafter referred to as “Al Shrouq Electricals”, “we”, “us” or “our”), a leading supplier of architectural products and outdoor lighting equipment in the United Arab Emirates since 1985, collects, uses, discloses, stores, and protects your personal data when you visit or interact with our website www.alshrouqelectricals.ae (the “Website”), contact us, request a quotation, download brochures, submit inquiries, or engage with our services.
We are committed to protecting your privacy and handling your personal data in accordance with the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL), its executive regulations, and applicable international best practices. By accessing or using the Website, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy.
If you do not agree with any part of this Policy, please discontinue use of the Website immediately.
1. Scope and Applicability
This Privacy Policy applies to all visitors, users, clients, suppliers, and business partners who interact with the Website or provide personal data to Al Shrouq Electricals through any channel (email, phone, WhatsApp, forms, or in-person meetings).
It covers personal data processed in the UAE and aligns with the PDPL, which governs the processing of personal data of individuals in the UAE.
2. Personal Data We Collect
We may collect the following categories of personal data:
Contact and Identification Data
- Name, job title, company name, email address, phone number, WhatsApp number, mailing address.
- Government-issued identification (where required for business contracts or approvals).
Technical and Usage Data
- IP address, browser type, device information, operating system, referring URLs, pages visited, time and date of visit, and cookies or similar tracking technologies.
Inquiry and Business Data
- Details of your lighting design requests, project specifications, quotations, product interests (poles, high masts, LED luminaires, decorative lighting, etc.), lighting calculations, and any supporting documents you upload or share.
- Correspondence, feedback, and communications with our team.
Other Data
- Any additional information you voluntarily provide when contacting us or participating in our services.
We do not intentionally collect sensitive personal data (such as health, religious, or biometric data) unless required by law or with your explicit consent for a specific legitimate purpose.
3. How We Collect Your Personal Data
- Directly from you when you fill contact forms, request quotations, download company profiles, subscribe to updates, or communicate via email, phone (+971 6 563 8381), WhatsApp (+971 50 3636 791), or in-person.
- Automatically through Website cookies, server logs, and analytics tools.
- From third parties such as our principals (Al Babtain LeBlanc – KSA, Grechi Lighting – Italy, AFC OptoLED, Indo Asian – India), business partners, or public sources (where lawful).
4. Purposes and Lawful Basis for Processing
We process your personal data only for the following legitimate purposes and on the following lawful bases under the PDPL:
- To respond to your inquiries and provide services — including lighting design, calculations, quotations, product information, and project support (performance of contract or pre-contractual steps).
- To fulfil our contractual obligations — supplying poles, high masts, luminaires, flood lights, decorative lighting systems, and related accessories for prestigious projects across the UAE.
- To improve our Website and services — understanding user preferences and enhancing user experience (legitimate interests).
- To communicate with you — sending updates on products, projects, approvals, or company news (consent or legitimate interests).
- To comply with legal obligations — maintaining records for regulatory approvals (ADWEA, ADDC, ADM, RTA, DM, etc.), tax, accounting, or government requirements.
- To protect our rights and interests — preventing fraud, ensuring Website security, and enforcing our terms.
We will obtain your consent where required by law, particularly for direct marketing or non-essential cookies. You may withdraw consent at any time without affecting the lawfulness of processing based on consent before withdrawal.
5. Sharing and Disclosure of Personal Data
We may share your personal data with:
- Our authorized branches in Sharjah, Dubai, and Abu Dhabi.
- Our principals and manufacturers for product specifications, warranties, or technical support.
- Trusted service providers (IT, hosting, analytics, legal, or logistics) bound by confidentiality and data protection obligations.
- Regulatory authorities when required by law (e.g., for project approvals or compliance).
- Business partners or subcontractors involved in delivering projects.
We do not sell your personal data to third parties. Any international transfer of personal data (e.g., to our principals outside the UAE) will be carried out with appropriate safeguards, such as contractual clauses or adequacy decisions, in compliance with PDPL requirements.
6. Data Security
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, loss, or destruction. These include encryption, access controls, secure servers, regular security audits, and staff training. However, no system is completely secure, and we cannot guarantee absolute security.
7. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, comply with legal obligations, resolve disputes, or enforce our agreements. Retention periods vary depending on the type of data and applicable legal requirements. Once no longer needed, we will securely delete or anonymize your data.
8. Your Rights as a Data Subject
Under the PDPL, you have the following rights (subject to applicable exceptions):
- Right to access your personal data and obtain a copy.
- Right to rectification of inaccurate or incomplete data.
- Right to erasure (“right to be forgotten”) where processing is no longer necessary or lawful.
- Right to restrict or object to processing.
- Right to data portability.
- Right to withdraw consent at any time.
- Right to lodge a complaint with the relevant UAE data protection authority.
To exercise any of these rights, please contact us using the details below. We will respond within the timeframe required by law.
9. Cookies and Tracking Technologies
Our Website uses cookies and similar technologies to enhance functionality, analyze traffic, and provide a better user experience. You can manage cookie preferences through your browser settings or our cookie consent tool (where implemented). For more details, please refer to our Cookie Policy (if separate) or contact us.
10. Children’s Privacy
Our Website is not intended for children under the age of 18. We do not knowingly collect personal data from children. If we become aware that we have collected such data, we will take steps to delete it.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. The “Last Updated” date at the top indicates the most recent revision. We encourage you to review this page periodically. Continued use of the Website after changes constitutes your acceptance of the updated Policy.
12. Governing Law
This Privacy Policy is governed by the laws of the United Arab Emirates, with specific reference to the PDPL. Any disputes shall be subject to the exclusive jurisdiction of the competent courts in the UAE.
13. Contact Us – Data Protection Inquiries
For any questions, requests, or concerns regarding this Privacy Policy or the processing of your personal data, please contact us at:
Al Shrouq Electrical Company LLC
Phone: +971 6 563 8381
Email: alshrouq@emirates.net.ae
Head Office: Sharjah, UAE
Branches: Dubai & Abu Dhabi
Website: www.alshrouqelectricals.ae
Email: alshrouq@emirates.net.ae
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